Jan 28, 2012

Macworld 2012: Autodesk Inventor Fusion for Mac Coming


Autodesk was at Macworld showing off a new product for the Mac called Autodesk Inventor Fusion. Autodesk Inventor Fusion is an existing 3D mechanical design software on Windows, but will soon become available for the Mac for the first time. 

Autodesk made headlines back in 2010 when they returned to the Mac platform after a two decade hiatus. Due to the success they've seen with their existing Mac products, the company will be bringing Inventor Fusion to the Mac. 

In the next few weeks, Autodesk will be releasing a free Technology Preview for the program which will allow Mac users to download an early version and provide feedback. The final release will come at some point later. Inventor Fusion is meant to be an easier to use tool focused on mechanical design which incorporates physical properties of objects.

"Autodesk® Inventor® Fusion is 3D modeling software that showcases intuitive direct manipulation capabilities for unrivaled ease of use. By uniting direct modeling and parametric workflows, Inventor Fusion offers the best of both worlds. Designers can freely explore complex shapes and forms while maintaining the underlying parametric history. Inventor Fusion makes it easy to open and edit 3D models from almost any source and incorporate them into your design, enabling rapid design changes without limitations."


The software will include seamless cloud access for storage, collaboration and web viewing. Autodesk has a Facebook page set up for Inventor Fusion and will be announcing the Mac download in the near future.




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Jan 27, 2012

iWorld 2012: Bottle Opener Cases, Wave Cradle, Nomad Brush, Wallet Case

Macworld | iWorld carries the usual collection of iPhone cases and accessories, not all of which are insanely great. But here are a few interesting ones that were on the show floor as I made my way through the masses. 


Opena Case and Intoxicase were both showing off iPhone cases with built in bottle openers. Intoxicase's even integrates with an app that counts the number of openings. Not sure the demand for such a thing, but here they are. 


WaveCradle is simple aluminum stand that amplifies the audio coming from your iPhone. The stand simple curves the audio towards the listener and they claim an 8 decibel increase. Cradles cost from $19.85 to $28.50. 


Nomad Brush sells capacitive tipped paint brushes for use on your iPad. The iPad can't sense pressure, so the use of these special brushes is primarily for feel. Artists may be more accustomed to using a brush than their finger. Brushes cost from $18 to $39. 


iLidiPhoneCase claims to be the thinnest iPhone wallet case. It's priced at $39.95 and is shipping in a few weeks. The floor model felt a bit plastic-y, however. 




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Valve Releases Steam Companion App for iPhone


Valve, the company behind the popular gaming platform Steam, has released a new companion app for iPhone called Steam Mobile as a closed beta. The app allows Steam users to view their Steam friends list, see what games their friends are playing, and chat with players in-game. 

Gamers can also browse -- and apparently purchase, though the app descriptions are a little fuzzy on that point -- the Steam library of titles from the iPhone. However, there is no purchasing of iOS games through the app, something that, aside from the fact that Steam doesn't support any iOS games, Apple would surely frown upon. 


"The Steam app comes from many direct requests from our customers," said Gabe Newell, co-founder and president of Valve. "Seeing which of your friends are online and playing a game, sending quick messages, looking at screenshots for an upcoming game, or catching a sale - these are all features customers have requested. Mobile is changing way people interact, play games and consume media, and the Steam app is part of our commitment to meet customer demands and expand the service functionality of Steam to make it richer and more accessible for everyone."

While it has been released as a "closed beta", users sign up to be included via the app itself. 

Steam Mobile for iPhone is available free on the App Store. [Direct Link]




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Macworld 2012: WDC Shows Off MyBook Thunderbolt Duo


We briefly mentioned WDC's press release that they would be showing their new MyBook Thunderbolt Duo at Macworld. Here are photos from the show floor of the unit. As expected, the new drive shares the same appearance as their previous two drive MyBook hardware

This new model, however, incorporates two Thunderbolt ports that allows the units to be daisy chained with each other to create a single logical drive. 


At the show, WDC was showing 4 devices daisy chained with Thunderbolt in a striped configuration. Each MyBook Thunderbolt Duo had two 3TB drives, giving a total capacity of 24TB that appeared on the desktop as one contiguous 24TB device. 


The individual drives within each unit are user serviceable/replaceable and can be configured in either RAID 0 or RAID 1 configurations. The product will be available this quarter with pricing to be announced then.




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Jan 26, 2012

When iPhone Apps Are Reduced In Price, Sales Go Up 22%


In what seems like a logical result of economic pricing strategies, iPhone app developers who put their apps on sale see an average increase in revenue of 41% on the first day, and total increases of 22% after 15 days. App store analytics provider Distimo shared the findings in a new research report.


"When a developer decides to put an application on sale, there’s a delicate balance that has to be achieved. The sale price has to be low enough to encourage more downloads, obviously, but it also needs to be low enough that it encourages enough download volume to make up for the lost revenue. 

To examine what happens during when apps go on sale, Distimo examined the 100 top grossing apps in the iPhone App Atore, iPad App Store and Android Market. On the first day of the sale, the average revenue increase by +41% in the iPhone App Store, and by 15 days in, was up by +22%. On the iPad App Store, the day one effect was even greater: up +52% on day one and up +19% by day 15."


All this is well and good, but not all developers see such impressive results. 44% of iPhone apps lose revenue during the sale, with 23% of devs seeing a drop in revenue of more than 20%. In general, offering a small discount from $7.99 to $6.99 doesn't increase revenue as much as a larger drop from $7.99 to $4.99. 

The full report from Distimo goes into much greater detail, with additional details about average app pricing and more information about the impact of different price cuts on revenue.




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iPhone Average Selling Price Remains Steady Even With Free 3GS Offer

Earlier this week, Apple reported its best quarterly earnings ever, taking in more than $46 billion over three months. 53% of that revenue was from the sale of 37 million iPhones, at an average selling price of nearly $660. This ASP is particularly impressive, considering this is the first quarter that Apple has sold a "free" iPhone in the U.S. -- the iPhone 3GS is available for free to new two-year contract signers on AT&T. 


Apple's iPhone ASP has remained fairly consistent, hovering between $622 and $660 for most of the phone's lifespan. With Apple offering their cheapest iPhones yet this quarter, some analysts wondered if that would have a negative effect on the iPhone's ASP. It seems that demand for the 64GB iPhone 4S -- the most expensive iPhone yet at $849 -- has easily offset the cheaper iPhone 3GS and 4 models. 


All Things D reports estimates from Consumer Intelligence Research Partners that claim 89% of iPhone purchases in the U.S. were for the iPhone 4S, with only 4% of buyers choosing the iPhone 3GS. More relevant for the discussion above, CIRP estimates that higher-end 4S models sold particularly well, with 21% of 4S purchasers opting for the 64GB model and 34% picking up the 32GB.




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