Sep 27, 2011

Apple Denied Trademark for Multi-Touch


The Trademark Trial and Appeal Board at the United States Patent and Trademark Office decided Apple can not be the owner of the term "Multy Touch"

"Thus, from the foregoing, we find that “multi-touch” not only identifies the technology, but also describes how a user of the goods operates the device. Based on the evidence discussed above, as well as other evidence in the record, we agree with the examining attorney that MULTI-TOUCH indeed is highly descriptive of a feature of the identified goods. We now consider whether applicant has submitted sufficient evidence to establish acquired distinctiveness of this highly descriptive term."

Therefore a list was created to exclude words that can't be put under trademark protection because beside the thechnology they descride, they also mean something else like actions and such things as that.

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