Aug 25, 2011

Steve Jobs' Outlook on Apple After Returning in 1997

This WWDC conference video from 1997 show Steve Jobs taking a question and answer session from developers after returning to Apple. Apple acquired Steve Jobs' company NeXT in late 1996 and the NeXTStep operating system became the basis for Mac OS X. We highlighted this video once before amidst the iCloud rumors, but it is a very interesting video to watch, especially in light of Jobs' resignation as CEO of Apple. 

At the time, Apple had just acquired NeXT, after years of losses and no clear plan for the future of the Mac operating system. Jobs came first as an advisor to then Apple CEO Gil Amelio, and eventually took the title of CEO. The video shows a particularly candid question and answer session with Steve Jobs who talks about the state of the company and his vision for the future. Some of the material is dated, but his outlook for the future seemed remarkably clear. 


Steve Jobs says in the opening: 

"I'm actually pretty excited about the way things are going. I think that there are some really good people, whom you met this week, running the key areas of Apple now. And I think they're making enormous progress towards executing what is a a pretty clear strategy. And that strategy revolves around one fundamental concept, which is to make some really great products. And I believe very firmly that there is still a very sizable market for some really great products. And there are some giant holes that we can fill with your help."


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